Alfa Framtak is an Icelandic asset management company that firmly believes in the power of private equity to leave the world a better place. While achieving tangible results is crucial for their success, they strive to do so responsibly and ethically – investing in companies across industries and geographies, and including family businesses as well as large corporations in their portfolio.
With big growth ambitions, Alfa needed a brand strategy that would allow them to become the first-choice alternative asset management company in Iceland, positioning them well to scale and expand their portfolio while doing good for the world.
We knew we had to capture the duality that defines the work that Alfa do every day, in both driving growth for investors and Iceland at large while leaving a positive social impact that lasts.
When we asked ourselves why people should believe in Alfa Framtak, the answer was simple – because they move what matters. That became our payoff, Make it matter, and the foundation of our creative concept.
Based on the developed strategic foundation, we rolled out the new brand identity, with a core narrative, colour palette, brand guidelines, logo, and tone of voice brought together in a comprehensive playbook that guided Alfa in how to best talk to a range of different stakeholders, ensuring that they always made a positive impact in their communication as well as their investments.
See how we brought the brand to life on their website here.
