The Greater Copenhagen Region needed to attract international talent – but convincing someone to come and live somewhere they don’t speak the language (and maybe have never heard of) isn’t exactly easy.
How can they be sure they’ll be happy?
Introducing Life Quality Insurance.
Our recruitment campaign destroys relocation anxiety with a world-first innovation – guaranteeing the happiness of people who were brave enough to uproot their lives. All you have to do is sign up, move here, then work out if being here works for you.
Why? Well, we’re always finishing at the top of world happiness surveys, so we know the odds are good that people will decide to stick around. And even though we offer world-class work-life balance combined with a business-friendly outlook, stunning nature and vibrant cities, small places like us need something to set us apart from all the big players on the world stage. If that requires us putting our money where our mouth is? So be it.
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To get the word out about the region’s unique offer, we enlisted a pair of Danish and Swedish influencers – Annie Samples and Madeline Robson – who encouraged Instagram users to think deeply about the potential benefits of a move and share the many reasons why they’d be interested in coming here.
The campaign has already been featured on a range of major international media, both online and on television, and continues to attract applications by potential immigrants from all around the world. After all, who wouldn’t want to give their life quality a boost like this?
