Annata is a specialized global software vendor that delivers end-to-end software solutions for the automotive, buses, and equipment industries. Their all-in-one cloud-based software solution, A365, uses Microsoft technologies to offer customers full digital integration and streamline business processes.
While Annata are experts in their field, they lacked a clear and coherent story about their offerings, unique industry knowledge, and how they could help companies transform their businesses completely – giving potential customers real reasons to take the leap.
To cut through the complex narratives and product USPs, creating a brand strategy and platform that would help them communicate their story effectively to each of their audiences.
A creative brand platform that centres around transformation, proving Annata is a true change maker through the pay-off “Powering possibilities” and messaging that demonstrates in true-to-life scenarios how we can help customers get from a non-optimal starting point to a desirable result.
Because the concept is so flexible and easy to work with, it allows Annata to communicate around big-picture benefits, real-life case studies, as well as specifically tailored solutions using the same format.
The new visual identity features an update of Annata’s logo together with a new CVI including colour palette, fonts, design guides, photo style and more. It’s centred around a new graphic element – the hinge – that demonstrates their software’s ability to connect disparate things together in one synced-up platform.
Annata’s new brand allows them to better communicate their aspirational benefits to both themselves and their customers – going from missed opportunities to reaching growth objectives.
All of this was captured in an operational brand book, website, and series of films, kickstarting the company’s new possibilities.
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