Ogilvy is an advertising agency founded on the principle of Borderless Creativity – operating, innovating, and creating at the intersection of talent and capabilities.

We’re proudly part of Effie Worldwide’s Most Effective Agency Network, Adweek and Campaign Magazine’s Global Network of the Year 2023, and rank #1 on both WARC’s Creative 100 and Effective 100 lists. 


Here in Denmark, we deliver true impact across 3 central disciplines: Advertising, Consulting and Health.

Our team

Morten

Katrine Jo Madsen

CREATIVE DIRECTOR
OPEN

Katrine Jo Madsen

[Currently on maternity leave]
Born in Copenhagen, educated in Stockholm, matured in New York and Paris, Katrine is now back home as Creative Director at Ogilvy Denmark. She helps brands come to life through strategy, conceptual thinking, and a love of craft. Her awards include Cannes Lions, Eurobest, D&AD, and Euro Effies.  

CREATIVE DIRECTOR
Contact
-> LinkedIn
Morten

Camilla Ploug

CREATIVE DIRECTOR
OPEN

Camilla Ploug

Camilla is a conceptual art director by heart with a rare combination of a strategic mindset, sound business understanding, creative excellence, and a firm grasp of what resonates in the real world—right now.
 
As Creative Director, she is a champion for the real human behind the recipient and knows how to shape a message in a way that makes sense while still bringing a twist to the conventional. In addition, Camilla has a unique aesthetic in which sense meets sensibility. This results in powerful and innovative ideas that strike all the right nerves through beauty of execution and insight.

CREATIVE DIRECTOR
Contact
-> LinkedIn
Morten

Emma Petersson

CLIENT SERVICE DIRECTOR
OPEN

Emma Petersson

[Currently on maternity leave]
Emma leads Ogilvy’s consulting team, helping companies across the world kickstart impactful growth. And though she might have broad experience across global business strategy, brand building and concept innovation, she also studied design at university – and enjoys indulging her creative side.

CLIENT SERVICE DIRECTOR
Contact
-> LinkedIn
Morten

Thomas Crowther

HEALTH CLIENT SERVICE DIRECTOR
OPEN

Thomas Crowther

Tom specialises in developing and executing communication strategy for the life sciences, medtech, and pharmaceutical industries. His current role focuses on omnichannel engagement and experience design, ensuring his global clients thrive in a platform-based and rapidly evolving world.   

HEALTH CLIENT SERVICE DIRECTOR
Contact
-> LinkedIn
Morten

Morten Frederiksen

CEO
OPEN

Morten Frederiksen

With decades of international experience in the healthcare sector, Morten is the CEO of Ogilvy Denmark & President of Health & Wellness EMEA at Grey Group. Previously, he led Ogilvy Health’s UK business as Managing Director.

CEO
Contact
-> LinkedIn

Morten Frederiksen

CEO

With decades of international experience in the healthcare sector, Morten is the CEO of Ogilvy Denmark & President of Health & Wellness EMEA at Grey Group. Previously, he led Ogilvy Health’s UK business as Managing Director.

-> Linked in

Thomas Crowther

Health Client Service Director

Tom specialises in developing and executing communication strategy for the life sciences, medtech, and pharmaceutical industries. His current role focuses on omnichannel engagement and experience design, ensuring his global clients thrive in a platform-based and rapidly evolving world.

-> Linked in

Emma Petersson

Client Service Director

[Currently on maternity leave]
With solid experience within business strategy, brand building and concept innovation on a global scale, Emma leads the Consulting Team. Across all disciplines, she is helping companies grow.

-> Linked in

Camilla Ploug

Creative Director

Camilla is a conceptual art director by heart with a rare combination of a strategic mindset, sound business understanding, creative excellence, and a firm grasp of what resonates in the real world—right now.

As Creative Director, she is a champion for the real human behind the recipient and knows how to shape a message in a way that makes sense while still bringing a twist to the conventional. In addition, Camilla has a unique aesthetic in which sense meets sensibility. This results in powerful and innovative ideas that strike all the right nerves through beauty of execution and insight.

-> Linked in

Katrine Jo Madsen

Creative Director

[Currently on maternity leave]
Born in Copenhagen, educated in Stockholm, matured in New York and Paris, Katrine is now back home as Creative Director at Ogilvy Denmark. She helps brands come to life through strategy, conceptual thinking, and a love of craft. Her awards include Cannes Lions, Eurobest, D&AD, and Euro Effies.

-> Linked in

We inspire brands and people to impact the world across each of our 3 central disciplines – Consulting, Advertising, and Health.
  


We call this Borderless Creativity.

Our capabilities

Advertising

Our advertising merges research-backed strategy with creative insights to develop authentic and impactful campaigns for our clients. We get, create and scale ideas that are dynamic, have a branded point of view, and will connect brands and businesses with people through paid, owned, and earned media.

Services we provide include campaign and CRM development, testing, and execution.

-> Advertising cases

Consulting

Our consultants use the power of brand to transform businesses and drive growth. We combine insights with creative thinking to develop impactful strategies for both B2B and B2C clients that boost value and increase customer happiness – then we help you put those plans into action.
  

Services we provide include brand strategy, business strategy, and concept innovation strategy.  

-> Consulting cases

Health

Through a blend of science and creativity, our health team empower both healthcare professionals and their patients to make informed choices that improve health outcomes. We pioneer innovative engagement in healthcare by finding the right combination of targeted storytelling and relevant touchpoints, all in order to shape behaviour and drive positive change. 


Services we provide include product lifecycle management, experience creation, purpose communication, change management, direct-to-patient communication, medical education and regulatory compliance.

-> Health cases

Careers

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.


Current open positions are listed below. If there’s nothing that fits you, feel free to send us your CV/portfolio: kontakt@ogilvy.dk.

“Talent, I believe, is most likely to be found among nonconformists, rebels, and dissenters.”


– David Ogilvy

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